Data Analyst (m/f/d) Barcelona
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Data Analyst (m/f/d) Barcelona

Descripción de la oferta

Data Analyst (m/f/d) in PageGroup SSC

Descripción de la oferta

The Data Analyst will report directly into the European Digital & Media Director and key partner for the Continental Europe Team and our regional and group analysts. This is a critical role to support measurement and optimisation of the digital acquisition and engagement programmes within this FTSE-200 business and we're looking for a senior/experienced profile.

This is a great opportunity to join a successful company that puts data at the heart of its decision-making, working within a dynamic, engaged and high-performing team to deliver critical business support in the following key areas:

Media Reporting

* Function as the regional product owner for our customized revenue attribution model, contributing to its evolutions and day to day looking after the data quality injected in the tool
* Advise on suitable measurement strategies based on channel objectives - including but not limited to client paid advertising, organic, paid search, content, CRM, social
* Analyse the effect of different channels and how they interact to drive conversions
* Develop dashboards to enable regular reporting for marketing and wider operational audiences including large datasets
* Ad hoc reporting and insight as required based on business requirements

Website Reporting and Tag Management

* Analyse onsite user behaviour, conversion data and customer journeys, funnel analysis to provide insights on our audience behaviour
* Regularly monitor KPIs to track progress against audience development and retention goals
* Segment audiences to find high value segments and model the behaviour of these on our sites and across the web
* Contribute to improving our conversion optimisation programme in conjunction with the product team
* Maintenance and implementation of the Google Analytics setup across the region, including Tag Management

Technical and analytical

* Identify ways in which to improve analytical processes to increase productivity and efficiency
* Build Dashboards, in close collaboration with the other global / regional analysts to visualise data on our BI platform
* Recommend ways to deal with data quality issues
* Advise on campaign tagging and on-site tracking
* Set up of relevant alerts to assist digital executives in spotting media or website / tracking issues
* Proactively contribute to solving business challenges via data and reporting

Perfil del candidato

* Minimum of 4 years web analytics experience using Google Analytics 360 - GA IQ qualification (not essential but would be preferred)
* Deep understanding of web analytics including customer segmentation, attribution modelling and path analysis, as well as custom reporting and custom event tracking
* Fluency in English and any other European languages is an asset.
* Highly skilled to develop holistic dashboards preferably PowerBI, with data visualisation / dashboard development experience
* Experience with tag management systems such as Google Tag Manager, experience with SQL and advanced Excel.
* The ability to translate and conceptualize statistical information from multiple online and offline sources into commercial actions
* Highly developed interpersonal skills, capable of communicating analytical insight to internal stakeholders at all levels of seniority, in an international environment
* An understanding of Web navigation and user habits.
* Excellent written and verbal communication skills
* Enthusiastic, proactive and pragmatic individual with the ability to not be put off by obstacles, displaying a high level of initiative, self-motivation and eagerness to learn
* High attention to detail-and strong ability to spot data issues is a must

Oferta de empleo

Oportunidades de carrera y desarrollo profesionalFunction as the regional product owner for our customized revenue attribution model, contributing to its evolutions and day to day looking after the data quality injected in the tool


Formación Profesional grado medio

Años de experiencia:

Sin Experiencia

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