Head of Email Marketing Barcelona (Barcelona)

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Head of Email Marketing Barcelona (Barcelona)

Descripción de la oferta

* Design, test and execute email marketing campaigns.
* Set up A/B testing structure, creative and copy tests regularly to feed into the broader team, sharing campaign best practices.
* Responsible for developing and executing end-to-end multi-channel CRM strategies.
* Use dashboards and data to make smarter decisions.
* Engage with Analytics and Business Intelligence teams to understand and identify ways to increase candidate and client engagement, to better define the segmentation and optimisation strategy.
* Owning and troubleshooting issues, identifying, and recommending solutions to the wider team.
* Managing a growing team of passionate CRM experts (4-6 people).* Degree in Business Management or Marketing.
* You are a proven performer with demonstrable experience in setting and executing results-focussed CRM strategies.
* Strong analytical skills - you will be comfortable measuring, interpreting, and making real-time decisions based on large volumes of marketing performance data.
* Desire to work hands-on in a fast paced, analytical environment, while also working on multiple projects simultaneously, collaborating, and providing strategic direction across various technical and creative teams.
* Excellent level in English (any other EU language is a plus).


Formación Profesional grado medio

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