Digital Analyst (Continental Europe) Barcelona
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Digital Analyst (Continental Europe) Barcelona

Descripción de la oferta

Digital Analyst CE role at PageGroup SSC in Barcelona

Descripción de la oferta

The Digital Analyst will report directly into the Digital Director, Europe and will be a key partner for the Continental Europe Team and our regional and group analysts.

This is a great opportunity to join a successful company that puts data at the heart of its decision-making, working within a dynamic, engaged and high-performing team to deliver critical business support in three key areas :

Website Reporting and Tag Management

* Analyse onsite user behaviour, conversion data and customer journeys, funnel analysis to provide insights on our audience behaviour

* Contribute to improve on site monitoring and user tracking on the websites

* Maintenance and implementation of the Google Analytics setup across the region, including Tag Management

Media Reporting

* Data quality monitoring of our customized revenue attribution model

* Ad hoc reporting and insight as required based on business requirements

Technical and analytical

* Build Dashboards, in close collaboration with the other global / regional analysts to visualise data on our BI platform

* Set up of relevant alerts to assist digital executives in spotting media or website / tracking issues

* Data validation of media performance before publication

* Proactively contribute to solving business challenges via data and reporting

Perfil del candidato

* Minimum of 2 years web analytics experience using Google Analytics 360 - GA IQ qualification - not essential but would be preferred

* Deep understanding of web analytics including customer segmentation, path analysis, as well as custom reporting and custom event tracking

* Experience with tag management systems such as Google Tag Manager

* Knowledge on a Data Visualization software such as Power Bi

* Experience with SQL would be a plus but not mandatory

* The ability to translate and conceptualize statistical information from multiple online and offline sources into commercial actions

* Highly developed interpersonal skills, capable of communicating analytical insight to internal stakeholders at all levels of seniority, in an international environment

* Advanced Microsoft Excel skills

* An understanding of Web navigation and user habits.

* Excellent written and verbal communication skills

Oferta de empleo

Salary and side benefits and permanent contract*Minimum of 2 years web analytics experience using Google Analytics 360 - GA IQ qualification - not essential but would be preferred


Formación Profesional grado medio

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