CRO - Optimisation and Personalisation Specialist Barcelona

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CRO - Optimisation and Personalisation Specialist Barcelona

Descripción de la oferta

Reporting to the Group Director - Web Products, the CRO Specialist will manage PageGroup's CRO and website personalization programme and will be responsible for optimizing website performance across all core user journeys.

This role will also oversee and give support to the local digital teams in their regional CRO initiatives.


Description

Working with the Director of Web Products and the wider digital team:



* Responsible for the day-to-day running of PageGroup's CRO programme

* Evolving the personalisation of customer experience across all online touch points with the ultimate aim of improving conversion across key user journeys.

* Deliver against commercial targets to achieve incremental revenue via increased applications and conversion rate
* Delivery of optimisation campaigns to be in line with the PageGroup brand as well as website guidelines
* Identify opportunities for optimization based on site analytics, reports, experience and digital best practices
* Provide insight and optimisation recommendations to the wider Digital team

* Developing a test and learn culture within Global Digital teams.

* Manage and support the local Digital teams CRO initiatives
* Implement and manage all tools and technologies to help successfully run PageGroup's CRO programme
* Produce regular performance reports and update all relevant stakeholders
* Running a cross-functional remit of business consultancy, project management, optimisation specialism, and usability analysis.
* Coordinate the delivery of core user journey optimization campaigns by engaging key stakeholders - including website product teams, developers, design, legal
* Work closely with the Group Digital team to ensure all optimisation campaigns are aligned with other development plans
* Assist with other digital projects as required, including roadmap planning and UAT sign off.


Profile

* 3 years' experience of running CRO campaigns

* Experience in running optimisation and personalisation programmes across both desktop and mobile platforms.
* Experience in developing programmes that tailor to the unique characteristics of users in different countries.

* Experience of using CRO tools, ideally Google Optimize
* Experience of usings website personalization tools, ideally Thunderhead
* Good understanding of Google Analytics and other digital analysis tools ie Hotjar
* Ability to provide actionable insight from data analysis
* High level of motivation and initiative and the ability to excel in a fast paced environment.
* Strong attention to detail.
* Strong communication skills - both written and verbal and ability to build solid relationships at all levels
* Ability to develop strong relationships with stakeholders and key project team members globally
* Ability to carry out duties autonomously, with little direct supervision.


Job Offer

Career PathThe CRO Specialist will manage PageGroup's CRO and website personalization programme and will be responsible for optimizing website performance across all core user journeys.

Estudios:

Formación Profesional grado medio

Años de experiencia:

Sin Experiencia

Datos de la oferta

Salario:

A convenir

Jornada Laboral:

Jornada Completa

Tipo de contrato:

Indefinido
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