Digital Marketing Manager Madrid

Descripción de la oferta

Reporting to the Marketing & Communication Director, you will be responsible for generating qualified leads at an efficient cost for Tai, through online traffic acquisition and CRO. You will also monitor with the Sales and Admission department the transformation of leads into students. The Digital Manager is working closely with the content team to make sure that the brand identity is consistent across all touchpoints.Descripción de la ofertaLead the digital strategy.* Define the digital strategy for TAI and coordinate its execution with the internal web agency* Steer business performances with Sales & Admission departments* Build digital forecast & media plan* Lead internal web agency (x persons)* Closely collaborate with Galileo Global Education headquarters, actively participating in the group's main initiatives (CRM onboarding, business performance reporting, etc.)Improve the efficiency of lead acquisition* Challenge campaigns, media mix and attribution model* Set the right KPIs, monitor performances & follow up budget* Define the SEO strategy (technical, content & authority)Deliver a frictionless onsite user experience* Define the product roadmap* Analyze and optimize the conversion funnel through A/B testingPerfil del candidato* Strong analytical and problem-solving skills* Fluent in English* Deep knowledge in paid acquisition, SEO and UX* Project management* Proficiency with Google Analytics, social ads.* 6+ years of experience in digital (either traffic acquisition or UX background) with a proven experience in management* Strong customer-centric approach* ROI driven* Ability to work in a multicultural environment (close relationship with Paris HQ)* Innovation seekerOferta de empleoSalary + 10% variableworking hours from 9:00 am to 6:00 pm and Fridays intensive working hours.Reporting to the Marketing & Communication Director, you will be responsible for generating qualified leads at an efficient cost for Tai, through online traffic acquisition and CRO.

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