F&B Cluster MarCom - NH Collection Madrid Eurobuilding

A F& B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English: ¿Qué tendrás que hacer? Definition of the Marketing & Communication Plan for Outlets Establishment of the Marketing & Communication plan. Plan creation. Plan monitoring. Plan adaptation throughout the year. Branding and Concept Ensure visual and conceptual consistency for each outlet. Development of all stationery and communication/marketing materials required for each restaurant. Digital Communication Supervise publications, materials, and shootings. Control monthly publication calendars. Coordinate with agencies and the e
- commerce team. Optimize presence on key platforms (websites, Google Business Profile, reservations) . PR Coordinate the PR plan of each outlet’s hotel. Draft/Review press releases. Organize national and international press trips to promote the restaurant. Hosting: receiving journalists and influencers. Development of gifts for clients or press. Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations Ensure proper implementation of promotions and events. Analysis and Visibility Establish KPIs, track them, and consolidate reports. Verify updates of websites, apps, and basic SEO. Analyze competition and digital trends. Regional and Cross
- Functional Coordination Align the strategy of the different outlets under a unified brand vision. Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies Select, coordinate, and follow up with PR, social media, and design agencies. Validate deliverables and ensure compliance with timings and budgets. Budget and Reporting Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F& B department. Control the assigned marketing investment. Prepare consolidated reports by country/region for Management and BU. Reporting Direct reporting to the GM. ¿Qué buscamos? Skills Excellent capacity to plan, organize and manage priorities; Strategic thinking, in line with brand positioning and business objectives. Service oriented personStrong sense of aesthetics and creativity. Excellent communication skills, verbal and written, in Spanish and English; Experience / knowledge of graphic design toolsPrior experience in Hospitality and Tourism/Gastronomy/Luxury experienceSpanish mother tongue is mandatory plus high level of English Qualifications Master/Bachelor's Degree in Marketing or CommunicationMinimum 2 years of experience in similar position ¿

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