China Tours Product & International Market Development Specialist

We are looking for a **China Tours Product & International Market Development Specialist** to help develop, package, promote, and sell China tour products for international travelers. The role will cover classic China tours, first-time visitor itineraries, private tours, family trips, cultural experiences, Yangtze River cruises, small-group tours, and tailor-made China travel programs.

This position is not only a product operations role. It also requires strong sales awareness, market development ability, and the capability to help build strategies for growing our China inbound travel business.

## Key Responsibilities

– Organize, optimize, and maintain China tour products, including itineraries, highlights, pricing, inclusions, exclusions, departure dates, hotel standards, transportation arrangements, pickup details, and travel notes.

– Repackage China tour products for international travelers, making the content clear, trustworthy, practical, and easy to understand, especially for first-time visitors to China.

– Develop sales and marketing strategies for different source markets, including English-speaking markets, European markets, North American markets, and other potential international markets.

– Research the needs, concerns, travel habits, and purchasing behavior of foreign travelers interested in visiting China.

– Define product positioning, key selling points, pricing approaches, promotional angles, and sales messages for different customer segments.

– Support the development of market promotion plans for China tours, including website content, SEO content, social media, email campaigns, B2B cooperation, travel agency partnerships, and destination promotion activities.

– Help develop China travel products suitable for international markets, including classic China routes, first-time China tours, family tours, private small-group tours, cultural tours, business delegation trips, and customized travel programs.

– Handle China tour inquiries from the company website, email, WhatsApp, social media, partner channels, travel agencies, and other sales channels.

– Follow up with customers in a professional and timely manner, understand their travel dates, group size, nationality, preferred language, budget, interests, and special requirements.

– Assist in preparing suitable China travel proposals, quotations, itineraries, and customer-facing sales materials.

– Communicate with local suppliers in China, including ground operators, hotels, guides, transportation providers, attractions, and other service partners to confirm pricing, availability, itinerary details, and service standards.

– Maintain China tour website pages and product content to ensure all information is accurate, professional, and up to date.

– Research competitor China tour products, pricing, packaging, sales channels, and market trends, and provide recommendations for product and market improvement.

– Assist in developing overseas business partners, including travel agencies, custom travel advisors, cultural organizations, schools, corporate clients, special interest groups, and other potential B2B channels.

– Monitor China inbound travel updates, including visa-free policies, flight recovery, destination trends, and market changes, and provide relevant updates to management.

– Track sales data, inquiry sources, customer conversion, market feedback, and business opportunities, and prepare regular reports with recommendations.

– Work closely with the sales, operations, technology, and marketing teams to support product launch, market promotion, customer conversion, and booking fulfillment.

## What We’re Looking For

– Experience in the travel industry, tour operations, travel agencies, destination management, international sales, product development, or market development.

– Strong interest in China as a travel destination and willingness to learn about major Chinese destinations such as Beijing, Shanghai, Xi’an, Guilin, Zhangjiajie, Chengdu, Chongqing, the Yangtze River, Yunnan, Hangzhou, Suzhou, and other key regions.

– Understanding of, or willingness to learn about, common concerns foreign travelers may have when visiting China, such as visa or visa-free entry, language support, airport pickup, hotel standards, meals, high-speed rail, guide service, payment methods, and travel confidence.

– Excellent written and spoken English is required. The candidate must be able to communicate professionally and clearly with customers, suppliers, and business partners.

– Strong product organization and writing skills, with the ability to turn complex travel information into clear, attractive, and customer-friendly product content.

– Strong sales and market awareness, with the ability to identify target customers, product selling points, promotional angles, and cooperation channels.

– Proficiency in Microsoft Office / Google Workspace, especially Excel or Google Sheets for organizing product information, pricing, inquiries, sales data, and market reports.

– Highly detail-oriented, responsible, and able to manage multiple products, customer inquiries, suppliers, and deadlines at the same time.

– Genuine interest in travel, cultural exchange, international customer development, and China destination promotion.

– Self-motivated and able to work independently in a small-team environment, while proactively identifying problems and suggesting improvements.

## Language Requirements

– **Excellent English is required**, both written and spoken.

– Additional languages are a plus, such as Spanish, French, German, Italian, or other European languages.

## Nice to Have

– Experience with China inbound tourism, outbound travel to Asia, tailor-made tours, high-end small-group tours, or destination management.

– Experience in international tourism sales, B2B partnership development, travel agency channel development, or overseas market promotion.

– Experience in travel product copywriting, SEO content, website product page management, digital marketing, or social media promotion.

– Experience creating sales plans, market development strategies, customer acquisition plans, or partner development proposals.

– Familiarity with China destination resources, hotels, guides, vehicles, high-speed rail, domestic flights, cruises, attractions, or ticketing operations.

– Experience handling international customer inquiries, quotations, follow-ups, and sales conversion.

– Basic skills in Canva, image editing, layout design, or travel marketing material preparation.

## Compensation & Work Arrangement

– Base salary: €1,400–€1,500 per month.

– Performance bonus available, based on individual performance, sales results, inquiry conversion, market development achievements, and company policy.

– Location: Alicante, Spain.

– Work arrangement: On-site.

– Employment type: Full-time.

## Why Join Us

You will join the early development stage of our international China travel business and help build a professional China tour product system for foreign travelers.

This role offers the opportunity to be involved not only in product organization and daily operations, but also in sales strategy, market positioning, customer conversion, and international business growth.

If you are passionate about travel, international market development, and promoting China as a destination to global travelers, we would be happy to hear from you.

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